Shop Sapato.ru, an investment fund launched Fast Lane Ventures in June 2010, to devote part of funds in the warehouse, has tripled the size range (from 3 thousand to 10 thousand items of different men's, women's and children's shoes from suppliers in different countries). The second area in which to develop Sapato.ru - improving customer service (according to representatives of the project, quality of service is projected to reach the level of online retailer Zappos . com, a model which formed the basis of business Sapato). Handbook of Russian store plans to introduce additional services to help customers reduce the uncertainty of buying shoes online. In addition, part of the capital raised will be spent on aggressive marketing. In the future, an online store Sapato.ru going to become a leader in the Russian market for Internet commerce footwear, which is still in its infancy. Total Market (offline and online sales) is currently estimated at more than $ 15 billion online shoe store Sapato.ru - Project Fund Fast Lane Ventures, working with the support of eVenture Capital Partners, Direct Group and Investment Holding AB Kinnevik. Henric Persson (Henrik Persson), head of fundraising AB Kinnevik, commented on the decision to invest in Sapato.ru: "Unlike in Europe e-commerce market in Russia intensity grows, our studies show that the potential in this business is huge. Sapato.ru completely new model for the Russian e-commerce, but the partners are supporting a new project, have impressive experience, which can not fail to inspire confidence in the fact that very soon Sapato.ru become a significant player ".
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