Additional shares bought Avito.ru Swedes: Investment Concern Investment AB Kinnevik and fund Northzone Ventures. Proportion Kinnevik not disclosed, but known - Swedish concern, while contributing the bulk of investments in Avito.ru, was co-owner marketplace before this round of investment (the concern Kinnevik owned company, Re A eKommerts, Project Manager Avito.ru). According to Vedomosti newspaper, formerly the Swedish investment fund was planning to spend $ 21.5 million to purchase shares Avito.ru. Prior to that, $ 10.8 million were issued to "Re A eKommerts" in the form of the loan. Swedish Foundation Northzone Ventures after the completion of this round of investments owned a minority stake Avito.ru. The value of a monthly audience of trading platform allows you to publish free ads, and group them in the form of paid "online shopping", is (according to TNS) about 6.6 million unique users. The main portion of the proceeds of the project comes from advertising services. In the current year sales growth Avito.ru was "impressive", the newspaper Vedomosti, citing a representative Kinnevik.
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