Sunday, August 7, 2011

Food on the Internet: 16% of Britons, 1% of Americans

The world market of online trade in food continues to rise, according to Western experts, in the coming years, this trend may be one of the largest in terms of growth. But the share of sales through the Internet channel varies markedly from country to country. In the first place - the UK. According to the report, Eurostat, about 16% of Internet users in the country ordered the food web. The share of online buyers of food in Germany is at 7%, France - about 5%. In the U.S., according to the National Association of grocery retailers and companies SupermarketGuru, the proportion of online buyers of food accounts for 1% of total Internet users.

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