Venture Fund Softline Venture Partners has paid half a million dollars for project control Emegamall, allowing to manage online sales through third-party web projects: social networks, message boards, blogs, online auctions. According to Igor Borovikov, chairman of the board of directors of Softline, the future sale of Social Media expects a significant jump. "In social networks is no easy mechanism for sales. Development of individual applications for each store - a process long and expensive, and the contents of such application, unless it synchronizes with an online store on its website, requires a huge time-consuming," - says Borovikov. Total project cost Emegamall, according to experts Softline Venture Partners, at this stage of development reaches $ 2 million signing the agreement on investments of $ 500 thousand, a venture fund received a blocking stake Emegamall.
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