E-shop who wants to become a leader of Russian market of online trading in shoes, has launched an advertising campaign on TV, "TNT", "CCC" and "Home." Apparently, the TV campaign - one of the manifestations of "aggressive marketing" Sapato.ru, which planned to send a portion of the $ 5 million of borrowed funds. Draft Sapato.ru, launched Fast Lane Ventures Fund in June 2010, received the support of companies eVenture Capital Partners, Direct Group and Holding AB Kinnevik fall of 2010. Most of the funds, as expected, be spent on improving customer service and range (in addition to several thousand items of different shoes, the directory Sapato.ru were added to bags). Over the past 3 months online store turnover has doubled, the number of brands - at 40% and the average attendance exceeded 1 million users. It seems now an online store starts to phase "aggressive marketing". Sapato.ru infomercial airs on TV February 25, 2011.
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