Online Trading Russia - among the world leaders

According to the report, Forrester Research, the Russian market of e-commerce (as well as Ukrainian, Polish and Turkish) is one of the most promising in the region. Among Asia-Pacific countries, China is the most attractive in South America - Brazil. Perhaps, Forrester estimates will attract more investors in RuNet - the report's authors recommend that Internet companies to pay more attention to emerging markets. From 2010 to 2014 online audience of U.S. and Canada will increase by 3% per year growth rate of the online population in Europe will be about 20%. As a result, in 2014 in North America, there would be 13% of the entire global Internet audience in Europe - 22%. And the total value of the online population will reach at 2.32 billion, up 42% compared to 2009 (1.63 billion). Analysts advise Western online retailers to enter the foreign audience - at least by locating the content of their websites, at least a small part of it. In addition, companies would be good to develop their own marketing tactics to important markets because of differences in the behavior of consumers from around the world. About six months ago a project InternetRetailer surveyed nearly 250 companies participating in the market distance trade dollars. It was found that only 15.4% of respondents describing the goods transferred to other languages ??besides English. Another 15% of the companies located the "official" texts (the pages with information about payment terms, delivery, etc.). Almost one in five vendor (18,6%) of respondents allow foreign customers to see prices in familiar currencies, nearly one in six (14.2%) supported the call-center operators, who speak the native language of the customer. A significant share of orders received from abroad (from 20% to 25% of total sales) could boast of only 4,8% of the companies surveyed. Despite the fact that the growth of foreign markets exceed the dynamics of online sales in the U.S., western Internet retailers are reluctant to learn foreign markets. However, beginning in 2010 came in RuNet 2 foreign players, each a leader in its "native" segment: an online auction service eBay and collective shopping Groupon.com.