First merger in the market of collective shopping

Federal Project KupiKupon.ru completed the merger talks with the service "NadoVmeste, a leader in the bulk purchases in the Urals Federal District. The deal was the first absorption "KupiKupon.ru" after the statement of withdrawal on the regional markets. Project NadoVmeste Launches Ekaterinburg Leonid Gluzman, a graduate of Ural State Technical University and a certified International Project Management Association (IPMA). By the time the agreement with KupiKupon.ru Ural service collective shopping gripped the capital of the Urals Federal District and Chelyabinsk, has opened offices in Moscow and St. Petersburg. "We unite people to achieve significant discounts, but now more and cooperate with the project" KupiKupon.ru "to create a leading player in the field of collective purchasing in the CIS", - says Leonid merger Gluzman. As explained by the representatives of the federal project, the union with "NadoVmeste" increased the audience of more than 40 thousand users (up to 150 thousand people) and added to the network "KupiKupon.ru" 2 new city. To date, service sells services at a discount of 11 cities in Russia, working in Kazakhstan, and the end of August is going to go to Latvia and Belarus. Network of regional branches "KupiKupon" is considered the highest among the competitors (the plans for the development of the regions at different times of the proposed project of collective shopping Beacoup.ru, Sellberry and others). Federal player intends to develop not only due to expansion of coverage of cities, but also by improving the functionality of the project (eg, KupiKupon.ru launched a system of bonuses for the most active customers). Project KupiKupon.ru "launched in May 2010. Service belongs to the international holding company Veritas Financial Europe, which intends to early 2011 to turn the KupiKupon in leading collective shopping service in Russia, CIS and Baltic countries. In the development of the project is planned to invest more than $ 3 million, not including potential acquisitions.