What is the conversion into the largest online U.S. stores?

Rating online retailers by conversion rate of visitors into buyers, compiled during the preparation of reports Internet Retailer TOP 500 Guide, confirms some of the factors in the UK - for example, the dependence of conversion on the fraction of repeat customers e-commerce. Previously published report Oborot.ru British analyst Charles Nicholls, making the list of the most effective e-commerce projects. Assessment Nicholls, online shopping from this list are able to convert into a customer every six (and in one case - virtually every other) man who came to the site, reaching a conversion to 18,3-41,7%. September 30 in the U.S. ended the next fiscal year. After analyzing the data 500 leading e-commerce projects, the U.S., analysts Internet Retailer ranked the product categories in terms of conversion and named leaders in each segment of the American online trading. The highest rates - from florists and gifts. By the year 1911 online stores in this category showed an average conversion of 7.83%. The leader of the group was a project for 1-800-Flowers.com (17%), the lowest rate of conversion was found in the online store Vermont Teddy Bear (1,5%). The reason for this popularity, according to Internet Retailer, related to the specific segment - the large number of repeat sales due to the fact that consumers need to regularly buy flowers and gifts for holidays and special occasions. " According to representatives of 1-800 Flowers, in the last fiscal year, from October 1, 2009 to September 30, 2010, more than half (52%) of online sales (ie $ 244.3 million from $ 469.9 million) provided the re- buyers. Due to the high percentage of repeat customers, the online stores of food and medicine took second place ranking with a rate of 5.77%. The best result in the category shown Corporation Green Mountain Coffee Roasters Inc. - 18%, beating 20 other players in its segment. Worst figure was in MyMMs.com - only 1%. Followed by online merchants office supplies, the average conversion rate in the segment - 5,75%. The best of the 17 companies - OvernightPrints.com with exponent conversion to 9.95%, the worst result from the company National Business Furniture - 1,15%. Also, high levels of conversion of 26 participants distinguished category "health and beauty, their average conversion was 5.59%. Segment leader - 1-800 Contacts Inc. (15,5%), an outsider - Lancome-USA.com (0,5%). Average conversion rates for each of the 15 categories rated Internet Retailer TOP 500 Flowers and Gifts - 7.83% Food and drugs - 5.77% Office Supplies - 5.75% Beauty and Health - 5,59% Books / Music / Video - 3,37% Special, branded goods (no clothes) - 3,31% of online supermarkets (mixed assortment) - 2,95% Apparel & Accessories - 2.92% Computers & Electronics - 2.28% Sport goods - 2,21% Toys & Hobbies - 2,18% Jewellery - 2.14% Household - 2,11% Goods for repair - 2.03% Auto Parts - 1,96%