In the advertising system is a tool for media planning, showing the forecast budget for the placement of text ads and affiliate network in the search results. To obtain the prediction is sufficient to specify the address advertised site. The new tool automatically selects keywords. An advertiser can change the list of queries that specify constraints on the geography and time display, as well as traffic sources. Based on these data, the system creates a media plan and shows the forecast monthly advertising budget. In what the media plan can be used to launch the campaign in "Runner". How is the forecast cost of contextual advertising "Runner"? The system analyzes the information specified in the advertiser's media plan and compiling statistics on actual similar campaigns in the previous period. The new tool is "can not" predict the seasonal dynamics of the popularity of ads, changing market conditions and other factors, so in practice the value of the actual cost of advertising may not concur with the prediction. Nevertheless, the option term budget - a useful (and welcome) tool for clients advertising system. Members Begun "can predict the magnitude of the cost of context in the 'media plans, located in the interface of the advertiser.
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