New Year online sales in the U.S. will grow by 16%

Staff research firm Forrester Research predicts growth in the number of Internet shoppers who buy goods for Christmas and New Year. In November and December 2010, the aggregate sales of $ 52 billion, showing 16% growth compared to the same period last year. Indicators of off-line retail, is projected to National Retail Federation, will grow by only 2.3%. Despite the expected crowds at shopping malls on Black Friday "(Black Friday, the fourth Friday of November, which the U.S. begins the season of Christmas sales), American consumers increasingly go for gifts at online stores, and because the volume of online sales during the holiday season continues to grow. In a recent forecast Forrester says about 16% growth. A month earlier the company eMarketer estimated the dynamics of sales in the pre-holiday period to 14% compared with last year. In addition to the growing interest in online shopping, this year at retail in the U.S. may affect mobile commerce. According to the Forrester Research, the share of "mobile" traffic online stores is about 3%. In addition, 18% of owners of mobile devices are going to use their phones to compare prices, and 16% - to find the nearest brick and mortar stores during the holiday season. It's worth noting that many U.S. consumers begin to search for and purchase holiday gifts long before "Black Friday". A similar situation exists in Russia.