The most popular product category in the number of orders - "Clothing", in second place - "Group buy." The largest volume of sales in monetary terms, according to a report of InSales, provides category "Consumer Electronics" which is a third the number of online orders. Clothing and footwear gives Russian internet marketers for almost 14 thousand orders a day, that's just a large part of the appeal comes not in the traditional online stores, whereas a "catalog" merchants and shopping clubs. About 10 thousand orders receive to companies operating in segments of "Group buy", "Consumer Electronics". Slightly more than 8 thousand orders receive food retailers, about the same - Internet marketers, realizing computers, laptops and accessories. The average monthly sales in the category "Consumer Electronics" analysts InSales valued at 3.2 billion rubles. Turnover is the second largest category - Computers, laptops, accessories - is about 2,8 billion rubles. Half (about 1.4 billion rubles) is for products from the category "Clothing". Even less (about 900 million rubles) is a volume of online sales of furniture, about the same account for children's products. The leader of the ranking of the largest online stores Runet - Utkonos.ru. Assessment InSales, turnover "platypus" is 5,1 billion rubles. In second place - an online hypermarket OZON.ru with a turnover of 3,6 billion rubles in the third - the seller "clothing and footwear" KupiVIP (2,4 billion). Fourth and fifth rankings take online retailers of home appliances and electronics Holodilnik.ru and Pleer.ru (2 and 1.8 billion rubles, respectively). In addition, in the top ten there is another player segment BTiE - site "M. Video" (turnover of 1.7 billion rubles). Category of "Clothing and footwear" are, in addition to KupiVIP, online shops Quelle and OTTO, trailing ten largest online retailers (1,4 and 1,3 billion rubles, respectively). On the sixth line rating InSales is an online store of "Comus" ("Office Supplies", the turnover of 1,7 billion rubles). Eighth position in the list is the online store of "The Messenger" (1,5 billion rubles, the category "Mobile Phones"). Data on the turnover of participating companies ranking officers InSales calculated based on an evaluation of attendance, conversions and the value of the average check. In preparing the study used a database of 4.5 thousand "traditional" online shopping, place orders via the "trash" on the site. The total annual volume of Russian market of e-commerce for 2010 is estimated at 176 billion rubles.
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