Consumers are once again grabbed their purses

The Russians, as well as residents of other countries, do not expect a full economic recovery until late 2010. The main reason for the financial uncertainty of consumers from Russia - growth in food prices, forcing to cut costs for industrial goods. Every tenth Runet users who participated in the study of Nielsen, said the shortage of available funds after covering basic living expenses. Part of the new buyers moved in save mode (even more rigid than 2 years ago, in the midst of the crisis). Polls results demostriruyut falling consumer confidence index in 20 out of 53 countries covered by the global study Nielsen: today, consumers around the world are pessimistic about their prospects for employment, the state's own finances and able to buy goods that they need or would like to have. Rather low level of consumer confidence indicated in the U.S., Greece, Italy, Spain and Portugal. Russian consumers are still cautious in their spending (despite the relatively high evaluation of their own finances: 56% of online users perceive svogo financial condition for the coming year as "good" and "excellent"). More than half (58%) of respondents believe that now is not the best time for shopping. Waste prevent rising food prices - this is the first item in the list of the major source of worry for the Russians (16%). In second place - health (14%), the third - the balance between work and home, education and welfare of children (10%). "The rise in food prices and utility bills, less disposable surplus funds forced the Russians to be more creative in the expenditure of surplus funds," said Olga Malinkin, director of consumer research "Nielsen Russia." The most popular way to reduce costs for Russians - reducing spending on entertainment outside the home (63% say they continue to save on this item) and purchase of new clothing (55%). "Given that more than half (58%) study participants in Russia's wardrobe update - the most popular and affordable way to use surplus funds, apparently, the savings does not mean so much reduce the frequency of purchases, how much switching to cheaper brands, - says Olga Malinkin .