Advertise in RuNet overtakes print media

In the third quarter of 2010, Russian advertisers spent 7.3 billion on Internet advertising and 7,8 billion - for advertising in "paper" media. But the growth of expenditure on advertising in RuNet almost five times higher than the dynamics of the cost of accommodation in the print media. In this case, the cost of a thousand contacts with Russian Internet users is still quite low - an estimated Aegis Media, CPT online advertising in Russia is $ 2.9. Association of Russian Communication Agencies (RACA) published a report on the development of the Russian advertising market for three quarters of 2010. Total amount of advertising costs totaled about 160 billion rubles, a 14% increase over 2009. The fastest growing area of ??online advertising remains - in the III quarter growth of expenditure in this area is estimated at 40,4%, while the "paper" media was added for the same period, only 8.3%, and outdoor advertising - 28,6 % (estimation of the newspaper Vedomosti on the database RACA). Advertise in RuNet - one of the cheapest compared to other regions of the world, according to a study of Aegis Media (held at the request of the newspaper "Businessman"). In the first six months of CPT (cost 1 thousand contacts) in the Russian online advertising was $ 2.9, which is significantly lower than CPT in the print media (newspapers - $ 5,7, magazines - $ 7,5). Room 1 thousand contacts in the biggest media channels - TV - estimated at $ 3,5.