Agency Internet Marketing Matik has made its own list of criteria to determine the effectiveness of the site. The list consists of three parameters: the bounce rate, time on site and the number of pages viewed by the user. The value of each option depends on what tasks should perform the site - for example, efficient online stores may have from 30 to 40% failure rate. In addition to the fairly high percentage of failures, effective sites online merchants have the best depth view 2-3 pages, and the time spent on the site - an average of 2-3 minutes for each user. According to representatives of agencies, Matik, targeted visitor online store looks small number of pages that are usually well aware that he needs, and does not stay on site for a long time. But we should not take these statistics too seriously: the report Matik is "the average temperature in the hospital, whereas in reality the value of each parameter can vary depending on the traffic source, structure, site, login page and segment, which operates an online shop. Estimating the value of these criteria in the statistics for your site, do not aspire to "fix" any option - to start, check out performance of its competitors.
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