This year, Saint Valentine is more generous to the American online merchants. Buy gifts online is going to almost one in five consumers who participated in the study of National Retail Federation. Even more potential customers - as many as 32% of Americans are ready to buy a February 14 online stores - found in the report of the payment system eBillme. The share of consumers searching for gifts online, has grown. Increased and the amount of spending planned by the respondents. Volume pre-holiday spending srednestaticheskogo American, according to a report of the National Retail Federation U.S. will reach U.S. $ 116.21 - 11% more than in 2010, when consumers planned to spend, on average, of $ 103 for traditional gifts for the holiday (greeting cards, candy, flowers). Another category of goods, great-selling before February 14 - jewelry. "Sales of jewelry, candy and clothing retailers should provide good growth [revenue]," - says Matthew Shay, president of the National Retail Federation USA. Jewelry will be in demand on the Internet, since 17,3% of respondents surveyed by NRF, called Jewelry suitable gift for Valentine's Day. Last year, this opinion is expressed 15,5% of the respondents. Then the aggregate sales Jewelry totaled $ 3 billion, this year is expected to grow to $ 3.5 billion online retailers are preparing to meet forecast higher sales. Thus, the site Macys.com appeared guide gifts by 14 February, which suggests options for purchases under a certain budget. At the same time the retailer operates in sotsseti Facebook, offering users a free service for sending electronic "valentines."
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