Europe has overtaken the U.S. in terms of online sales

Analysts from the Center for Retail Research (Centre for Retail Research) estimated the turnover of the European market for Internet commerce at $ 235.6 billion, a growth industry - in 19,4%. For comparison, the American online retailers in 2010 to gain by selling $ 173 billion, the market growth rate amounted to 11,4%. The European market for e-commerce is growing faster than the U.S. over the past three years and in 2011 this trend continues, the study said. The biggest turnover of retail online trading was recorded in the UK - $ 69.89 billion in the UK market remains the largest in Europe and maintains good growth rates - 14%, which can provide the sales volume in 2011 at $ 79.63 billion share of the Internet Sales in the total turnover of the national retail trade reached target of 10,7% - almost double the European average of 5.9% and ten times more than in Russia. Retail online sales in Germany in 2010 totaled $ 53.7 billion with growth of about 13%. In France, Internet marketers to gain by selling $ 42.8 billion, market growth is estimated at 22%. Triple the above countries, as before, accumulating a significant part of a pan-European online retailers (in 2010 - about 71%). Interestingly, the residents of Great Britain is no longer considered the most lavish online buyers. In 2010, the first place were the Danes - in 2010 srednestatichesky consumers from Denmark, left on the internet about $ 2.22 thousand - almost $ 180 more than the average Briton. This is considerably more than consumer spending on average in Europe, estimated at $ 1.44 thousand