From December 2009 to December 2010, all the search engines of the Russian segment, except for "Yandeks.Poiska, lost part of the audience. Proportion of transitions from Google to own site, according to statistics LiveInternet, decreased to 21.5% (-1.9%), conversion rates from search Mail.ru achieved target of 7,6% (-2,4%), and Rambler provided only 1.8% conversion (-1,6%). The share of "Yandex" amounted to 64,1%, an increase of 5,2%. In November 2010, according to TNS Media Research, the value of audience Yandeks.Poiska "amounted to 24.7 million unique visitors. Search engine portal Mail.ru used 11,4 million people, "Rambler" - 5,2 million, the newspaper Vedomosti. In comparison with other search engines Runet "Yandex" remains the undisputed leader - and the main guide for the Internet marketer, attract customers from organic search and contextual advertising.
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