In 2011, British retailers rush to sotsseti?

Local brands have rasprobovali marketing in social media, but online merchants while eyeing the new channel of communication with consumers. But next year, according to analysts Ovum, major online retailers UK haste to catch up. "Retailers will occupy a major position in the" social "shopping and we will see a growing number of products and services available for purchase in those moments when we enter into the social network for communicating with friends," - commented Christine Berdvell, author of a new report, Ovum. In her opinion, another important trend in 2011 - mobile commerce, which also demonstrate significant growth. Officer Ovum says that next year, "early adopters" mastery of m-commerce, which will increase the activity of other online merchants. (According to the theory of innovation Everett Rogers, the total share of "innovators" and "early adopters" of 15% of the audience, then new ideas are representatives of the "early majority, who account for 34%, and behind them -" late majority "and "laggards"). Another sales channel that will soon become evident in 2011 - set-top boxes with internet access (talking about British trends from the report of Ovum, will be superfluous to mention the Russian draft, has recently climbed in teleyaschiki: November 11, the supply of Internet access LCD-panels, LG Electronics appeared pack widgets "Yandex"). So, next year, retailers are the UK (the country's leadership in terms of online sales in Europe) can take an interest in three prospective channels: sotsseti, "mobile" and "TV" Internet. "It is important that retailers have tied all of the channels among themselves, since multichannel buyers spend a third more than the supporters of the only ways of shopping. In this case, consumers are demanding greater convenience and choice between channels," - said the representative of the Ovum.