Community brands covered 47% of active runetchikov

The results of the annual survey of Universal McCann (report Social Wave 5) confirm the statistics of other companies - Runet users actively and massively communicate in social networks. Moreover - a growing number of Russians entering the community brands. During the first half of 2010 to such communities have joined 35% of active Internet users in Russia. The report notes that last year the number of user comments in social media has grown by one-third the number of bloggers has increased by 28% and the overall dynamics of the sector for the first time in three years has reached 16%. In addition, researchers from the UM noted a sharp increase in the popularity of microblogging, which cover at the moment about 20% of the active audience Runet. Typically, users come in Runet sotsseti for communication. The average number of bonds in sotsseti among Russian respondents interviewed in the survey UM Social Wave 5 is 47 "my friends". Almost half (47% of active Internet users in Russia) are involved in the community of any brand. The main motivation for joining the community (mentioned by 62% of respondents) - a desire to learn something new about the brand, are less popular (51%) discounts and bonuses, followed by the possibility of direct communication with representatives of advertising and other supporters of your favorite brands (34%). Most actively involved in community life fans of brands in categories "health", "Mobile Communication", "music", "movies" - these users do not just receive information but also actively interact with other community members. In the categories of "gadgets", "sport", "fashion", users are often less active, but more willing to cooperate with a particular brand. In preparing the UM Social Wave 5 has been interviewed a thousand active Internet users in Russia at the age of 16 to 54 years. Total number of respondents was 37.6 thousand people from 54 countries. The level of Internet activity was estimated by the frequency output to the network - to investigate the behavior of consumers accessing the Internet every 2 days and more often.