The leading online store on the planet is one of the largest advertisers, Google. For the fourth quarter of 2010, the online retailer spent on contextual advertising around $ 51 million aggregate amount of expenses for last year is estimated at $ 200 million How much earns Amazon.com? In 2010, the profits of online hypermarket was about $ 1.1 billion, according to BusinessInsider. Another major online merchant, online auction eBay, has spent on advertising in the IV quarter of approximately $ 22 million - nearly 2.5 times lower than Amazon. Roughly the same (about $ 23 million) for the same period was the budget of another e-commerce project - an online seller of tourist services Expedia.com.
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