Friday, August 12, 2011

Amazon has spent on advertising about $ 200 million per year

The leading online store on the planet is one of the largest advertisers, Google. For the fourth quarter of 2010, the online retailer spent on contextual advertising around $ 51 million aggregate amount of expenses for last year is estimated at $ 200 million How much earns Amazon.com? In 2010, the profits of online hypermarket was about $ 1.1 billion, according to BusinessInsider. Another major online merchant, online auction eBay, has spent on advertising in the IV quarter of approximately $ 22 million - nearly 2.5 times lower than Amazon. Roughly the same (about $ 23 million) for the same period was the budget of another e-commerce project - an online seller of tourist services Expedia.com.

No comments:

Post a Comment