Most Russians are looking at the price of the goods

Product price - the main factor influencing the purchasing decision. Brand manufacturer, country of manufacture, quantity discounts and other features of the product is less important for Russian consumers. Preferences of potential customers are changing with age, but also depend on the buyer's home city, according to a recent study of Ifors. Residents of Moscow and St. Petersburg also critically related to the price of goods, as well as residents of small villages - in the poll factor "price" noted on 76% of respondents in each category. In cities with a population of 500 thousand cost of goods is important for 74% of consumers. Among respondents living in cities with a population of 100-500 thousand people, a factor noted by 67%, among the inhabitants of cities with populations of less than 100 thousand - 63% of respondents. The importance of price depends on the age of the prospective client. The most practical - consumers between the ages of 60 years (80% of the respondents in this category, pay attention to the price of goods), the most wasteful - respondents aged 18-24 years (only 63% of respondents said the price of goods in the list of factors that influence the purchasing decision). Product Name (brand) - the second most important factor. When the segmentation of consumers over the age of greatest interest to the brand of the proposed product presented respondents aged 18-24 years (37% of consumers in this category has a value of the product name). In each successive age group, the importance of brand decreases. Least interest to this factor (22%) showed consumers, who turned 60 years or more. Only one in four of those polled Moscow and St. Petersburg drew attention to the brand of goods sold (in the villages, interestingly, made a similar figure - 26% of respondents). But in cities with a population of 100-500 thousand product brand will be of great importance for 35% of consumers. Mark of the manufacturer interested in the few seniors (15%) and rural (22%). Brand manufacturer is most important to residents of cities (27%) and consumers aged 25-34 years (31%). Interest in the country of production of goods is almost independent of the age of the buyer - an indicator in 19-22% of the respondents observed in all age groups. A similar pattern is observed for the segmentation of consumer preferences largest settlements in which respondents live. The exception - and a fairly sharp, at 36% - was observed only at the polls inhabitants of Moscow and St. Petersburg. Discounts and bonuses when buying interest at 6.9 out of ten respondents, depending on age and residence. Megacities again fall out of a total sample size - only 7% of Moscow and Petrograd can make a purchase, tempted by the discount.