1. Meeting with the client - Our company is called "P & K", we produce elephants - Elephants? - Yes, the elephants - Why they ... that is, I wanted to ask - what the consumer properties of goods - Yes in FIG nobody wants, completely useless creatures - Well, maybe they myakgie toys? - No, the elephants from the tube - Ahh, stylish such beautiful souvenirs? - No. So I brought one, look what a freak. I have a prettier chose. in, you see, falling all the time - and that buying? - That's just what I came to talk 2. Strategic Planning starts and wins - Guys, you need a portrait of the consumer's elephants - Why did you used to not take your - No, seriously, in M'Index there? - You do not have a portrait, you need a doctor. "Do not worry, rising to a presentation portrait of an elephant, it must be very similar to the portrait of his customers. 3. Copywriters brain storming - Elephant - everything in the world need it - Elephant - remember our phone - elephant - a Russian pokemon - Elephant - one of which is the trunk - Buy an elephant - O, buy an elephant, super, it's marketing slogan and a simple principal - The In my opinion, brilliant 4. From overheard in the supermarket - Guys, we should Svetka Che thread on dnyuhu Zadar - Come elephant Zadar - You Th fool, yes - no, Smara some cool cupcakes - Yes, no, muddy hell - This Just look like a sausage is not childish, but in this Smara on Svetka like, I take it - I surrender trifle not, I can give the elephants - Why do I need your silly elephants - they are not mine. Take it, I try to have - but they are stupid - It is not silly, a little stupid, that's all, take it - Leave it to myself - man, take away their elephants, I'm telling you - Mom, I want to Nimbus 2000 - Why did he do to you - How are Harry Potter - Dad will buy you - I just want to - Well, what do you need this broom, so check out this wonderful elephant 5. Strategic Planning does not let up - Let's start with the target: who? - Dukes. Just do not right now about sotsdem, okay? - There are more ideas? - What if the elephant in the McDonalds happy sweet zasandalit - Proceed, nerd. Where do they go by the way? - Specialized press: "Goods and Prices" The Elephant - man's best friend "- And we have that promo? - Girls with trunks, the action of "buy two elephants, the third - for free, brand stands - Nightmare. Competitors have? - Yeah - giraffes, rhinos, antelopes - zashib what kind of competition - What is clever, it's better I would think over the selection of media - A Th thinking - Telecom - Why? - Imagine how many people need to embrace what used to get so many idiots who will buy the elephants. the minimum effective frequency, I generally keep quiet. 20 weeks with 300 ratings, and this is just starting and the customer has the gloss, radiyku and shields wants. - A. ....... he did not slipnetsya? Gloss something to him why? - And you're on a budget look - Oh eeeeeee ....... Fly Jupiter - Formation, you see there, a group of loyal customers elephants - More Th he want? - The level of knowledge of elephants - ...% level of knowledge of advertising elephants - ....% Level nepodskazannogo knowledge of elephants - ....% Incentive trial purchase elephants -% ... - It also pays for tracking? nucleotide let anketku see: Which animals do you know? 6. Strategic Planning half a year later - do not, well, like elephants, then in vogue. I even bought myself, see what a charming creature - I did not buy - Well, you buy an elephant - Well, here again begins. Everything will be no more elephants. The customer removes the budget - How to remove, they are just gone - And now he makes the cats in a sack - What cat? - Look at this (pulls out a paper bag) - Come show ... they have them that their trunks severed? That damned beasts-knacker - Look at it another way Why should DECENCY CAT TRUNK? Source: altrc.ru
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