Wednesday, July 13, 2011

KupiVIP launches a new format to work with retailers

A popular shopping club has found three new investors (fund Russia Partners, Balderton Capital and Bessemer Venture Partners), provided the company $ 55 million bulk of funds will be spent on the development of a new direction - Private Trade Ecommerce Services (PTES) - supply ready-made e-commerce solutions for retailers of clothing and footwear, wishing to enter the markets of Russia and CIS countries. Under the new direction KupiVIP will build, run and maintain online stores party brands. The portfolio PTES already has several agreements. One such project - an online store CUM - already running, the rest are in process of development. Acting as a provider of e-commerce solutions, KupiVIP significantly enhances the interaction with Western brands - to conduct periodic short-term "stock" (sales) is complemented by ongoing support of online sales in Russia and CIS countries (the audience in the region, according to KupiVIP, amounts to 270 million . consumers). "Our new partners understand that we have only begun to reveal the full potential of what we can offer global brands in their quest to enter the Russian consumer market. More than 200 thousand customers daily visited by our actions, and in the year we deliver more than 1 million parcels our club members. It is in our hands, all we need to make best use of the dynamic market and thus build a super-powerful world-class company in e-commerce, "- commented Oscar Hartmann, CEO KupiVIP.ru.

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