A new tool available in the section Facebook Ads Manager, shows the number of clicks, CTR and the level of advertising, taking into account the "social context" - the influence of friends (eg, the proportion of "my friends", noting any event, Facebook page, or have installed). Consumers who use Facebook, can easily share information about favorite products and brands with their environment, including through advertising. Promoted to sotsseti page, events, and applications affect not only the party's Facebook, but also his friends. "The support of society" - one of the ways an indirect impact on consumers (for example, "support of Modern Society" might look like this: "Jane Smith and 9 other friends like brand X"). The data added to the Facebook Advertising Performance Report, help assess the level of "support of society. "According to representatives sotsseti, this tool helps to increase the effectiveness of marketing campaigns in Facebook, taking into account the" social context ". According to a survey Nielsen, a factor" supporting the society "really affect the results of interaction with customers: in this case, the advertisement is stored in 68% better and its content - to 100%.
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