In early March 2007 an online store Ozon.ru launched a new special project "Club Ozon". The project is an entertaining web-based resource for customers, "Ozone." Participants in the project is open to registered users at Ozon.ru that at least once bought anything at this online store. Site Ozon Club "stylized cartoon theme and a set of interactive elements of the drawing. The city has its own university, Gaming Club, Lab, and even Detective Agency. Depending on the specific virtual visits to schools, visitors are invited to take part in various competitions, quizzes and games with the distribution of prizes and gifts. Administration of the project promises to periodically add new items to the town of ozone. In order to keep abreast of all recent changes in the life of the Club is enough on the project site to subscribe to the newsletter. I must admit that the constant desire of ozone is in contact with their customers today is more than revealing. It is in repeat purchases is the secret of the commercial success of the store, and the new "club" - this is another step aimed at increasing customer loyalty.
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