Facebook collaborating with Amazon, supplying the user data for the greater relevance of trade offers. However, the "virtual merchandising" on the basis of social advice and warning of birthdays of friends with suggestions of specific products will be participants sotsseti having an account on Amazon.com. "Linked" account at the online store to an account at social networking site Facebook, users will receive more relevant offers - in the sure and representatives of cooperating companies and outside observers. Facebook promises not to use data on personal history of purchases, as well as distribute information about products to users potentially interested in such information. In forming a list of proposals will take into account the information openly stated in the "interests" of the user, information about the preferences of his friends, and some other data - such as date of birth. Some experts believe that the interaction of Facebook and Amazon.com could have far-reaching consequences. First of all, a partnership of two major Internet projects can reduce the advertising revenues Google - say, if the users will listen to the advice of his friends, search engines have become less popular. In addition, assumes Venturebeat.com, social network Facebook may use a large amount of data to identify key parameters that show the influence of social advice on the marketing of goods and services. Analyze the array of information, Facebook can build a model showing the influence of social advertising (for example, banners and official groups sotsseti) on the frequency of use of the name of a product or brand in the user preferences - that is, the impact of branding in the social network not only at the level of awareness of brand, but also on sale.
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