A few months ago, Internet marketers have button Like, and now Facebook offers to try PowerReviews. The new service allows you to import data from the profiles of participants sotsseti sites online shops, share reviews, buyers and increase traffic to the card products. To import the available information on age and sex of reviewers, posted on e-commerce sites, according to InternetRetailer. Some Western vendors (for example, Diapers.com and Campmore) already use the tool PowerReviews, to provide our visitors more information about the commentators, without prompting potential customers outside the shop. Buyers registered in sotsseti may be placed in Facebook (at the "wall" and in news feeds), reviews of products sold by a particular online store, connected to PowerReviews. In addition to a fragment of the commentary, the message includes an image and the number of "stars" of a particular product, and a link to a page on-line retailer. In addition, new services Facebook allows online merchants to watch the story of reviews written by individual members of social network to offer customers the possibility to leave a message on Facebook, comment on your review, etc. "We are moving to a world where user-generated content (user-generated content, UGC) should be easy to spread in all directions, and we will continue to create new services based on this principle," - says Per Lyuedke, CEO of the project PowerReviews. According to him, integration with Facebook is the first example of the power of the open social graph, retailers and brands will benefit from the use of UGC for improving customer loyalty and ultimately increase sales. Open Count (Open Graph) social networking site Facebook is a series of plug-ins that online stores and other types of sites can use to share information with Facebook. A recent report from the company OneUpWeb, which specializes in online marketing, notes that the Open Graph may affect the future of online advertising, as the union of data from different Web projects will allow the social network Facebook to provide users with very thin targetingovannuyu advertising. For example, if a buyer Diapers.com stir tip of a high chair in the social network, Facebook can be assumed that the author - the mother of the baby. Together with information from your profile (which often indicate the interests and preferences of the user), a social network can make a very precise portrait of the user, finding out, for example, that mom, give feedback, working as an accountant, likes to run and likes pizza.
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