Representatives of "small" and "secondary" segments of Internet commerce, attract customers and sell through social networks, it became more difficult to work with "Vkontakte" and "Classmates". On what grounds should pay attention to? What kind of audience can be found in "My World" and in Facebook? In early September sotsseti "Odnoklassniki" and "Vkontakte" actively take up advertising groups - community, which carry a commercial component - are trying to sell something to the user, or at least promote your brand. In "Odnoklassniki, where the cost-targeted involvement by the agency starts from 4 rubles per participant has been removed part of the" commercial "groups in" Vkontakte "complicated the process of mailing invitations, and then the" price "of a new member of the group (to target) increased up to 5-7 rubles. Given that the acquisition cost per participant by targeting advertising "Vkontakte" can start from 10 rubles, many owners and tenants groups (including many Internet marketers with a small turnover) thinking about changing the site. "Vkontakte" is home to move into runetovskogo sotsseti - it came to the company with a minimal budget and can get the result of invitations to your group. Now many of them have lost an opportunity to promote for pennies. Part of a small company started placing ads targetingovannoy, some went to the "Classmates", but most fled to Facebook ", - says Ilya Rabchenok, CEO of the studio SMOpro. According to preliminary results of the poll of readers Oborot.ru, the vast majority of experts on Internet sales is well familiar with social networking "Vkontakte (75,4% of votes). In the second place in popularity -" Classmates "(nearly 39% of responses), the third -" MoyMir@Mail.Ru (30%), the fourth - Facebook (24% of the vote). Fifth place is occupied by Twitter (14,3%), other sotsseti perceived as a niche (from 4,2% to 9,7% of votes). But the poll results show a preference for the audience Oborot.ru, as well as different " series "audience of these resources?" Let's compare users' "My World" and Facebook, based on data SMOpro. AuditoriyaAktivnost (membership in groups and engage in discussion) "MoyMir@Mail.Ru" Basically - children and adolescents (under 18) Although part of the audience over 30 years.'s primary interests - entertainment, igryNizkaya. Very few visitors online FacebookSredny vozvrast - 25-35 years. Part of the audience - the innovators in their social circle, the other part - fans of trendy things, which is now FacebookVysokaya. A new and interesting people the tools can be seen that the relatively recent emergence of Facebook in RuNet and status of the largest social network in the world have influenced the composition of the Russian-speaking audience. What other features are in Facebook? word SMOpro: "In this sotsseti content-based groups are the news. If your niche is the ability to find news and facts, then this social network you are very comfortable. For example, in our group about the gifts we are writing about interesting things from a range of online stores, and in the group for shops selling iPhone, place the latest news about Apple, lay out photos of fans of Apple and so on. "Advertisers should pay attention to the fact that the advertising campaign" Vkontakte "rise, while in" facebook "has not the same size. The group at 5 thousand people in the" Vkontakte (budget of 35 thousand rubles) is small, and the page 2 thousand (30 thousand) people in Facebook is a 2 thousand users who read news of the company in his belt. Many of them are too tight on the button Like ("I like") and, thus, sent this news in the tape to all his friends, "- says Ilya Rabchenok. The share of transitions from Facebook.com may exceed those of other social networks. How online retailers make in Facebook, portal Oborot.ru wrote several times - enough to recall the recent story about how the company Procter $ Gamble less than an hour, has sold a thousand packs of diapers, and then launched a permanent on-line store goods category FMCG on one of their pages on Facebook. It is also worth noting that in recent years in the social network appears more and more tools for e-commerce (1, 2, 3). Maybe after some time, the Russian company will transfer part of the SMM activities in Facebook.com. Or other social networks and should not be discounted? As noted by PR-office Mail.Ru, a monthly audience of the project "MoyMir@Mail.Ru" more than 18 million people, but age does not match with the expert evaluation SMOpro. According to TNS, only 9.7% of the audience, "My World" at least 18 years, more than half (51.5%) users are in the age range 18-34. In this case, 23% of participants sotsseti are aged 35 to 45 years, and 15% of the users "My World" over 45 years. Other data on the project MoyMir@Mail.Ru "can be viewed here.
No comments:
Post a Comment