The interest of small business to the tourism sector is understandable and explainable. Tourist business does not require capital investment pays off well - usually a year or even one season, there is no shortage of information, or to start their business for the first time have the opportunity to go on the established path. Courses, special tourist universities, web portals dedicated to this subject, the market experienced staff - most importantly - all this provides an excellent opportunity to start a business. The only "but" - wanting to earn a dime a dozen on vacation, and that your travel agent is not lost among such as small fishes, will not make a little effort, as well as to take into account a number of fundamentally important issues. Again for the party will receive specialized education and experience in tourism you have in any case. Start with the study of federal laws and international norms and regulations of the Federal Agency for Tourism. Your Handbook: Federal Law on November 24, 1996 № 132-FZ "About bases of tourist activity in the Russian Federation." Do not be lazy, especially in the beginning, attend seminars, for example, to exotic countries: Thailand, India, Indonesia and Vietnam - these seminars are often free. But on the topic "Online booking" for employees is not worth saving. Modern vacationers shod all the subtleties of this business better than the staff themselves firms, it is due and the fact that people travel a lot, and the need to prepare so as not to lose its not small money for the defective round. Be prepared for difficult questions and do not hesitate to specify them in the presence of the client - otherwise he can go, and you have it will never see. Who to be? Travel Agencies Tour Operators and Travel Agents are divided. Tour operator independently engaged in the development of the tour, enters into contracts with hotels, transportation companies, he advertises these tours and sells them through a network of travel companies. The key here is not so much the individual character of work, and the need to act as a wholesaler - book hotels, air tickets, buses to the hotel, hire guides and more. As you know, it's not the scale of small businesses. Uniform federal register of tour operators is available on the website of the Federal Agency for Tourism. Travel agency sells tours and tour operators receive from this his honestly earned interest. And nobody can stop you develop your (albeit one round) and other firms to sell tours. Quite a decent travel agent, you can open, having even 20 thousand conventional units. And you can do even more cunning and disguise franchise advertised brand. In this case, you get bonuses such as customer trust promoted brand, training, assistance in recruitment, legal support and assistance in resolving conflicts; website; support program for customers abroad, and many others. However, the major franchisee rather heavy demands on their future partners. Look closely at their sites wishes for the future location of the firm, office space, the technique, the staff - if you all can do it, then it may be worth thinking about self-sail as a travel agent and no one could depend on? Everything for the office! His emphasis placed on the choice of location of office and his accomplishment. An advantageous location, convenient access roads, parking lots, a beautiful sign, a large and highly visible office, modern furniture and appliances - that's all of those components if you do not succeed, then certainly in attendance. Choose the first floors of the popular business and shopping centers, and you can not go wrong! A separate entrance? - If yes, then you can throw yourself a couple more points. Neon sign, comfortable sofas for waiting staff, coolers, air-conditioning system, pamphlets, promotional materials, a license in a frame - you're in isolation from potential competitors. Nothing so adorn the walls of your office, as all sorts of certificates and diplomas. Just do not forget to check their validity, there is nothing more terrible pathos issued the certificate, printed on expensive paper expired. Do not be afraid to rent in the sleeping areas - it is here, and focus your potential customers. Decent fit in terms of repairs and communication facilities near the markets, kindergartens, schools, parks and other popular institutions "in the district." Travel agent - as a doctor, so a certain detachment of jobs and confidential atmosphere is extremely important. Few clients want outsiders have heard of a budget, increased interest in khalyavnykh alcohol and other fine points of rest. Bank, internet, phone - travel without a set of precisely what not to do so without a multi-phone, mobile phones for staff and a reliable and high-speed Internet access. I think that the reason, there is no need to explain. But proximity to credit and cash organization requires some comments. During holiday seasons, the principle who did not, that was late, and interests of clients tours melt directly on computer monitors. It is therefore essential either to pay the reservation yourself at your own risk, or is located next to the bank that receives payments for permits, and its mode of operation should be profitable for individuals. As practice shows, there are occasions that while your client is going to traffic jams in the bank, the booking for inexplicably removed from the tour, and he bought out the other travel agent. What, how and why - is not so important - the client has already lost forever, and all his relatives, friends and colleagues who he is sure to talk about a nut house paints in your company. Do not wait for customers than to hire students for hucksters listovochek everyone who came to the mall to watch a movie, it is better to analyze your region and structured focus groups. Walk around the school principals on the eve of holidays and ask for their tours of duty and the Pushkin Golden Ring of Russia. Bring with you all the illustrative material and begged the teachers 15 minutes for a presentation of their tour in the class hour, it is natural to develop the outlook of the younger generation. 90% of schools organize cultural visits children on vacation, and since All prices are in approximately the same, then the school would prefer that a firm that will come to himself. The same applies to large enterprises, banks and chain stores. Be sure to enlighten them that you are in the organization of corporate visits to the camp, at sea, the mountains on New Year's, etc. To gain this target group ticket sales, if not become profitable, then at least provide a good opportunity to get acquainted. Free weekend for the bosses at the hostel, discount kadrovichke - and have your booth with booklets is in the personnel department, and each sign a statement on vacation does not run in the soap in the search for the tour, and going to rest with a proven partner that is with you. Loyal customers - a stronghold of a small firm, because all fly on the same plane, in the same hotel, but the preparatory procedures can oh, how different. So, try to surround your customers with care and attention, and then they are guaranteed to come to you next time. How to make a profit? Alas, to become a millionaire by investing a penny, this business does not allow. The main income of a travel agent - commission for the sold tour. And if we take into account the seasonal nature of tourism business, it all becomes more than the prosaic. From this advice: Choose your tour. Offer only approved hotels, choose the most popular destinations - Turkey, Italy, Spain, Greece, Cyprus and the Maldives for the summer and Egypt - for the winter. Do not neglect tours of Russia: a great many different kinds of recreation: downhill skiing at Dombai, Rafting in the kayak on the lake, attracting more and more people are jaded beach holiday. Include in the program a couple of extreme tours, bus sightseeing tour of Europe, and, of course, cruises Honeymoon! In a word - a sound variety of tours - the success of a travel agent! Do not do discounts! How would this paradox may sound, the tourist business - not the best place to discount unless we are not talking about the Last Minute. Customers who received the discount only once, will subconsciously wait for her second time. Your commission, and so low to do more discounts on already running gear service. To attract customers make better use of such techniques as "second tour as a gift", or "free dinners". Choose a non-standard methods to attract customers, the discount, but better bonus should not be materialized in banknotes in nature. That insist on discounts, citing the company's commitment to be recalled to assure the firm for a well spent holiday and about caring for each client what to do - an individual approach is not cheap. You can just whisper expressively say that "especially for you we will try to tour as an attractive price - after all and it really is! How to express yourself? Advertising in the tourist business has its own specificity, in addition to the fact that it season, and consequently more expensive, and participation in specialized catalogs and scattering leaflets in the mailboxes are not enough. Advertising should reflect that this particular customer will receive in your firm, you must provide some specific services, service, a feature of the tour and to promote just that, and this feature can be completely different for different target audiences. An indispensable tool in this regard will be site of travel agency. Most people who have money to make their vacation, oddly enough, at work, do not you want to do the same canvassing travel agents directly for chief, but Googling - quite another thing! Get an idea of ??your services, tours available, prices, customer reviews, this person after work, most likely, will it to you. Finally some statistics figures: from the open throughout the year travel agencies survive about 10%, next year they get more profit in part because of returning to them again customers. Another half blown away in the third year of life, and the rest will have to occupy their niche in the market and continually seek opportunities for growth and development. 70% of income - a beach holiday, so it's worth doing, and focus. Most popular countries of the decade (and last season): Turkey, Egypt, China, Finland, Italy, Spain, Greece, Thailand, Germany, Czech Republic, UAE, France, Bulgaria, Cyprus, Israel, Croatia, Tunisia. The most costly items of expenditure: rent, staff salaries and advertising, from which the Internet is spent approximately 30% allocated for these purposes, 50% - for specialized publications, and 10% on outdoor advertising of 10% for printed products.
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