Anti-crisis recipes with delivery to the office

Author: Kruchinetsky SM, director of "Peter-Consult" In Russia, the topic of regular management of thousands of books are published daily on the Internet and mass media published hundreds of articles, passions are raging at dozens of thematic forums. Principles and techniques of a systems approach to business are taught in business schools are addressed at the seminars, the skills of excellence practiced by many courses. And yet, we must admit that all these methods heavily grafted on Russian soil, especially among small and medium-sized businesses. Author've repeatedly to start working as a senior manager in the new company during its next crisis. Painting is painfully familiar: - Lack of clear conscious goals and ways of achieving them - vague marketing - poor management of finances - sluggish sales system - reactive nature of the work with the staff - spontaneously existing business processes - poor information support, and other typical trouble intuitive business. The same picture, exacerbated by economic crisis, we have to watch and now starting to work with another company but now as a consultant. Why, despite the efforts of teachers, consultants and business coaches, Russian small and medium-sized businesses is often ineffective, and sound business management techniques are not effective application? I will not reveal a big secret, if I speak about what the main reason lies in the psychological unpreparedness of many business owners to implement the methods of regular management practice. Refine once that economic efficiency is not always the main objective of the business. We agree with the right of the founders of the company to put other, non-economic objectives. Yet most business owners, creates and develops it in the name of the financial result, that's only managerial decisions are not based on economic criteria and objective information, but based on intuition and "common sense". I must say that this is the quickest and cheapest way of making a decision, is perhaps the only true and possible up to a certain scale of business. But to grow beyond this framework at the same baggage fails. Also agreed that the introduction of a systematic approach is not the only resource from which the company may well exist and develop. Someone from the business founders business potential is so large that the boundaries of the most "certain extent" has not yet been achieved. In some companies a source of success are good communication and administrative resources. Finally, some employers are looking for opportunities for further development in the popular now, coaching, training on personal development. Our newsletter "The crisis: can not wait, act!" intended for those business owners who seek to financial success, and the source of wealth looking at ways of creating business management systems. This is not a simple way, since moving on it, you will need: 1. Learn to observe the same rules as approved by you, as the control system, ultimately, is a set of business rules required to perform each employee. 2. Accept the idea of ??the need to actually delegate authority, as the serious business is done in isolation. 3. Understand that your employees were born not only to work in your company, so to obtain a stable high result should take into account their interests. 4. Learn to be consistent and patient and not try to solve complex issues "simple" methods. 5. Abandon the idea that your business is unique and unrepeatable, and decades of experience worked out for him no good. If you're ready to go this route, we will gladly help you. In our newsletter we will regularly illustrated with specific examples from his experience solving various problems of constructing an effective management system. Detailed illustrations will be limited to the format list, but if the topic interests you, you can always contact us for additional comments. In previous releases mailing we have already written about the importance of developing marketing strategy and how it can develop in situations of scarce resources. We shared the experience of creating a marketing plan, development of which should be the procedure of harmonizing the interests of owners and staff. Finally, we discussed practical aspects of implementing a strategy based on the methodology Balanced Scorecard (Balanced Scorecard) and the process of planning marketing performance. Successful implementation of the strategy should promote an adequate organizational structure, effective financial management system, efficient internal communication system of material incentives and non-motivation, information service, whose core is a corporate information system. The above issues were also addressed issues of distribution last year. In the industrial and commercial companies to provide effective business should have been done with regard inventory management and inventory. Significant role in addressing these issues are commodity managers. In previous releases mailing you will find our recommendations on this matter. In a crisis, many leaders have focused on issues of sales management. We have dedicated this issue a separate release distribution, as well as to offer you a methodology for managing "complex" sales, successfully used a number of companies. In releases list of this year we plan to share its experience in the field: development, optimization and implementation of business processes, pricing, incentive systems to support office staff and security, development and implementation of company policy in relation to trading partners, the Office of branches and separate subdivisions of the regular collection of marketing information, promotional activities aimed at achieving the planned marketing performance, cost-effective promotion of services and goods on the Internet, business planning, sales management based on the technique "sales funnel", development and implementation of management accounting policies, the development of system requirements, process and the results of its implementation, and some others. Source: http://www.delovoymir.biz