Choosing between local and federal online stores, many consumers do not want to buy, where "closer". Only 7% of respondents from Novosibirsk and Barnaul, interviewed by "Smart Kit", turned to online merchants from the city. The main reason for not buying - "curves" sites and poor services. According to the Elias Kaygorodova, director of the online agencies, "Intelligent Whale", many regional online stores are made "in haste", because of what their visitors are hard to find the right product and make a purchase. Obtained a sort of "vicious circle": save the creation and development of the site, the seller does not receive enough funds to improve its web-based resource and increase revenues. In this case, 51% of respondents already have online shopping experience. In addition to poor design, lack of information about a product, it is inconvenient directory and other reasons that prevent a good sale, the participants in an online poll are dissatisfied with the level of service (every third respondent complains about the lack of feedback, alerts about order status etc). In addition, 30% of respondents say the lack of suitable payment options or delivery order. In the survey conducted in January-February 2011, attended by 100 Internet users, 2 experts, 52-line merchant from Novosibirsk and 18 - from Barnaul.
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