Advertising - the engine of trade "- these words, perhaps, known not only sellers but also buyers. After all, it is often the beauty of Ads or originality infomercial we make a choice in favor of any particular product. And that means - and this is probably known to every businessman in the annual or 6-month budget of the firm necessarily need to include the item "cost of advertising." However, whatever that amount - large or modest - it has to be spent wisely and shrewdly. Browser site Vizguru.ru prepared for you 10 tips - rules of successful advertising. Rule One Observe the constancy How do I find specialists in statistics and marketing, consistency and frequency - the key to successful advertising. If a person for a long time in one and the same place as a newspaper strip sees advertising company, say, "Zebra", which offers decorative plaster, then, when it is ripe for the appropriate repairs are likely to seek it in this company. Because, thanks to persistence, he has developed a confidence in the "Zebras". According to scientists, just ignore the specific ads the average person starts to see it a third time. To perceive the words that are written in the module - for the seventh-ninth time. A custom of the service or product is approximately a 12-second "contact". We will not discuss here the cases when people call the first caught the eye of property and immediately make an expensive order. This is - unpredictable luck. We also need to get people to secure and predictable contact your company. Therefore, if you do not expect to sustain the advertising campaign, it might not be appropriate and did begin. Second Rule the tradition of the first rules "implies a" second: do not change the ads too often. Otherwise the whole cycle (of the shows, and contacts) will start anew. Therefore, the new advertisement should be a continuation of the "old": the same style, and preferably more of the same story, same music. When it comes to advertising in the printed edition, use the same fonts, pictures, color, or arrangement of words in the module. On a proven business - Statistics, less creative, "LP" advertising is more effective than a very creative, but constantly changing radically. Rule Three Stick to your style if you plan to reach customers through multiple channels of communication - newspapers, radio, television, internet, posters - put before the responsible officials of the problem right away - once and for all - to develop a uniform style of presentation of information. Believe me, it is very important that all calls to your company's advertising had been soaked in a literary / audio / visual style. Then, each message will reinforce and complement the previous one. Rule Four Do not overdo the contrasts ideas in advertising to expose the insinuations against your product at first as an original and effective. However, in such cases must be very careful: make sure we did not score the ball into his own net. Recently, one company has released a series of promotional videos, which declared misleading in that its products are worse than the one that produced competitors. Unfortunately, as demonstrated by subsequent marketing - research, advertising has brought more harm than good. After watching the ad viewers remembered only piece of information - namely, "the company such a bad products." RULE FIVE Do not rush to praise advertisers Experienced businessmen know: sometimes exciting, delightful, original advertising lessons are a huge hit with viewers, but did not bring the expected result in the sale of goods or services. So do not rush to order and pay at once the whole campaign. Choose one offer and look at its effectiveness. If you are the very sort of advertising persuaded to buy the goods - try to find the PR people who created it. Rather, they and you will create an interesting and sell advertising. Rule sixth not succumb to provocations advertisers about the problems of self-expression. One of the key elements of success of advertising campaigns - emphasis on the name of your brand. If advertising - newspaper, the title should be in the title. If the TV - a logo or Packaging should be shown no less than 5 seconds. Do not focus on the brand - it's like that to hide their products from consumers. Because they have only a few seconds, with interest to see the ads: headlines read all the text - only an insider ... to this rule There is only one exception: if, due to a serious investment in the previous advertising campaign, created a clear association with the brand in some way: Santa Claus and Coca Cola, for example. RULE SEVEN Become a customer before running into print or broadcast a new ad, try to look at her eyes, the average consumer. Won whether she would your confidence, pushed Would a purchase, and most importantly - does not cause a rejection of it in humans. After cutting the eye decoration (white or black font on a black background, excessive diversity of "beautiful" fonts), or hard-to-remember phone numbers in the audio-visual advertising that the viewer or listener is invited to remember ... Take care of the consumer - and it will become your customer! RULE EIGHT Trust, but better - check the Better yet would be to check advertising on people from focus groups - ordinary consumers. Not Take the time to personally present at trial: see the reaction of people, ask them clarifying questions. No money for the full study? Ask friends, relatives or neighbors to help you: Install the "your pre-recorded video in an ad unit to create the illusion of this telepokaza. Home - Be honest: do not ask leading questions, do not suggest the answer. Before you start advertising, check it out. If you can hold a focus group, do not limit the report. Take the time to personally hear and see the audience reaction ... There is no budget for the larger study or test marketing? Make a selection of layouts, as it would appear in the magazine. Insert your video into a series of others using your computer. Check the ads on their friends, far from your company and your product. Rule ninth Do not be selfish fact that your company works 10/5/1915 years already on the market, certainly deserves respect. But be proud enough that you can on a night out. From the visitor should also talk about what benefits your company can bring to him personally - and then he, in fact, become your client. the ten-Do not hide the price of some businessmen do not realize that some customers are not deterred the price of their goods or services, or lack thereof .... After all, to know her, you should seek the company website on the Internet or call the office of the company - that some just too lazy to do ... Or, customers will be afraid to call, so you do not "escape" from persuading consultants to purchase this product. Concealing the price, you run the risk that some customers will go to your competitors who do not "hide" their price tags, even if those higher than you ... not in vain because TV shops and online stores are always indicate prices for their goods - because such proposals chained more attention, encourage reflection and learning. Follow the rules - and soon make sure that the advertising budget is spent much more rational and Advertising itself has become much more efficient. But do not forget that people used your product or service, advertising enough. If you want to make a repeat customer, ensure that advertising is not lied about the price and quality goods. Olga Milto.
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