Leading UK retailer, Hawes & Curtis, collaborating with the project Fits.me, finalist X Rally startups PayPal. Fits.me - a new version of the online fitting room for online clothing stores that have proved effective in preliminary testing. Development Fits.me, virtual "fitting" (Virtual Fitting Room) for online merchants, solves one of the main problems of online retailing clothing - the inability to "try on" product line, "try" it before you buy. The technology of virtual "dressing" was developed by the University of Tartu, Polytechnic University of Tallinn and the German company Human Solutions GmbH. Funding for development Fits.me - venture capital investments and research grants of the European Union. According Neykki Heldr, director and co-founder of a startup Fits.me, as a result of preliminary testing revealed that the virtual "fitting room" at 28% reduces the amount of refunds ordered clothes and three times increase online sales. Network Hawes & Curtis - a leading UK retailer in the trade business and branded shirts for men and women, also produces accessories and evening wear. Cooperating with Fits.me, British network becomes the first retailer in the country to offer consumers the opportunity to a virtual "try on" clothes before buying from an online store.
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