E-commerce is no longer something exclusive for companies working in the industry of luxury goods - is a necessity. Producers and sellers of goods segment luxury, long time not been paid due attention to Rosneft's marketing possibilities of the Internet, now have to pay for entry into the market of online retail. Group of Companies Richemont, which owns the rights to brands Cartier, Van Cleef & Arpels and Montblanc, last week purchased online store Net-a-Porter. The declared value of the transaction - 350 million pounds. As reported by The Financial Times, the purchase of one of the world's largest online shopping luxury segment displays the relationship of fashion brands and the World Wide Web to a new stage of development. In the past, the group Richemont had a relatively low level of Internet presence (but, nevertheless, was a minority investor Net-a-Porter in 2002). Now the company is improving its position in Internet commerce, demonstrating the growing trend in the industry luxury: innovative ways of involving the World Network. Earlier this year, the French group LVMH rebranded and restart your online store eLuxury, which is now available at nowness.com. According to the Bain & Co, the market for Internet commerce in luxury goods is about $ 4.9 billion (3.2 billion pounds) and market growth rates over the past year - about 20%. Online Shop Net-a-Porter, launched 10 years ago with an investment of 800 thousand pounds in 2009 to gain by selling 120 million pounds, showing an increase of 50%. Online shop delivers to 170 countries worldwide. Audience of the project - about 3.3 million users per month, with a monthly gain of 10 thousand new customers. The average check is 500 pounds, the cost per order is 20 thousand pounds.
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