Venture fund Accel Partners, moving to the top rating of 100 major investment funds of the world and supports projects such as Facebook and Admob, became a major participant in the next round of investment in the Russian Shopping Club. At the Board of Directors of shopping-club will be a new party - Sonali De Ricker, representing Accel Partners. The deal also involved a number of companies previously invested in KupiVIP (investment company Arlan, a venture fund Mangrove Capital Partners and a group of companies Direct Group). Since opening in October 2008 in the shopping-club has invested $ 11 million raised funds will be spent primarily on development to develop a strong logistic structure of the project, as well as aggressive marketing to attract more audience from Russian regions and to ensure efficient operation KupiVIP . ru throughout Russia. Despite the fact that more than half (53%) registered users KupiVIP.ru live outside of Moscow and the region, most orders come from Moscow region. Last year, the shopping club received more than 1 million members, has attracted more than 500 partner brands and spent more than 1200 shares on the sale of various goods. To expand the pool of suppliers, the club will offer additional opportunities for brands to promote (the use of advertising channels KupiVIP, creating an individual image production, the statistics for each stock, promoting off-line sales of the brand, etc.). It is also planned to improve the quality of customer service: to increase the frequency of rapid share and expand the list of brands that are available to order here and now ", email-client mailing will be more focused and" sharpened "under the preferences of participants shopping club.
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