The largest shopping-club of Russia, which has over 3 million registered users, is preparing a new round of funding. The share of 10% KupiVIP can be sold for a sum exceeding $ 20 million, and during the next transaction, may pass under the control of a strategic investor. In January 2010, KupiVIP raised $ 20 million from the fund Accel Partners, which is one of the shareholders sotsseti Facebook and system for mobile advertising AdMob. Received funds intended to direct the development of a strong logistics structure, increasing the pool of providers and frequency of actions, as well as the aggressive promotion KupiVIP in Russian regions. The current goal, according to the newspaper Kommersant, are very similar: the expansion of business, logistics and other operational costs. " Earlier, in October 2008, the shopping club has invested $ 11 million thus incomplete for 3 years of the project whose cost is now estimated at $ 200 million, has managed to increase capitalization of about 7 times. Shareholders KupiVIP not disclosed. It is known that the funds Mangroove and Accel Partners own package of more than 25% but less than 50%. Possible members of a new round of investments - Mangroove Capital and another "two or three private equity fund, which is currently being negotiated."
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