IBM creates a "machine for online sales"

To buy companies Unica, Sterling Commerce and Coremetrics, providing solutions for e-commerce, was sent to $ 2 billion, combining the third-party development platform with WebSphere Commerce, IBM will receive a system to manage the key stages of retail e-commerce. According to Craig Hayman, general manager of Industry Solutions Group ("daughter" IBM), acquired by the company itself is vital in e-commerce. Retailers are taking orders through the use of WebSphere Commerce and Sterling Commerce to monitor their implementation. Integrated analytical data provided by Coremetrics, allow you to run more effective marketing campaigns through the platform of Unica. Combining decisions referred under the control of IBM, will greatly improve the opportunities available to professional marketers. Judging from the statements and actions of the company, IBM is going to create a unified system for monitoring the behavior of customers and orders, who came from various sources, as well as managing order processing in distributed logistics centers. IBM will create a solution that works with all aspects of B2C commerce, said InternetRetailer, and the industry already has a need for this product. Market players, U.S. retailers are actively using new channels of communication with consumers and this leads to an excess of data that companies need to somehow use. System with a single repository of information about products and consumer behavior in all channels, to better understand the needs and desires of consumers and improve the effectiveness of marketing campaigns. IBM has to prove that it can effectively integrate platforms WebSphere, Sterling, Coremetrics and Unica. As suggested by Brian Walker, an analyst at Forrester Research, it will take time - because the vendor will not simply combine the solutions, and build a combined system that works better than each product separately. Paula Rosenblum, managing partner at research and advisory firm RSR Research, believes that the new e-commerce solution will be focused on medium and large retailers. IBM officials say the company has a long-term interest in the retail industry. For several years, IBM will send up to $ 20 billion for the purchase of various technologies, with some funds may be invested in solutions for e-commerce.