Ecommerce - 2009. Results of the conference

About 400 participants, approximately 100 reports - only about three dozen sections in the two-day non-stop mode. However, for readers Oborot.ru are important not only these figures - so that tell you about some of the events of the conference. To begin with - about the achievements of the industry, announced at the official opening of the "Electronic commerce - 2009. During the plenary session of the conference it became clear that the crisis - insufficient justification for reduction of Internet sales. Turnover of some online shops from the beginning of the year grew by 20-50%. Growth drivers are common to most speakers: an increase in online Runet audience (and, in particular, subscribers of broadband Internet access), a growing interest in online shopping in Russia's regions. Among other factors contributing to the growth of sales, known as: development of a network of samovyvoza, especially the assortment policy, renegotiation with suppliers, the availability of pent-up demand, which formed in the second half of last year. Also voiced by some anti-crisis strategies implemented online merchants: optimization of staff, adjusting the terms of cooperation with contractors, improved SEO and contextual advertising campaigns, etc. Note that the specifics of control a little online store in the crisis was discussed in a separate section of the "Electronic commerce - 2009. During the plenary session was also voiced by a number of reasons that hinder the development of Russian online trading: lack of funding (difficulty in attracting investments and the borrowing of funds), high tariffs and the risks of accepting payments by bank card (which is especially painful for members of lower-margin segment of the goods and services), as well as several other factors. According to the forecast the company Euromonitor International, the turnover of Russian e-commerce in 2009 will grow by 14%, exceeding 110 billion rubles. Growth drivers of the market - continued growth Runet audience (in particular - of subscribers of broadband Internet access), the growth of interest in buying over the Internet, the availability of sufficient untapped segments and the absence of (currently) a number of business models, working effectively in the "foreign" segment network. According to Bernard Lukey, CEO OZON.ru, by 2013 the Russian market of Internet commerce could grow to 4 times. Want to learn how to take their place in this market? Follow the news Oborot.ru.