Dating "Damochka.ru, combining more than one million Internet users, came under the control of the holding eHouse. Earlier, a controlling stake of the project belonged to the "Rambler". "Rambler" acquired "lady" in 2006 for $ 3.3 million, but a project whose own audience was 1.7 million active users, have failed to integrate with services Rambler.ru. "The lady" is rapidly losing its market share, and buyers in the project is not located. According to CNews, currently the sole owner of the company Peyntium "(owning the project and Damochka.ru Bannerbank) is holding eHouse. Controlling stake was bought in 2009, details of the deal were not disclosed. According to Vladislav Ulendeeva, chairman and chief executive eHouse, shortly dating service Damochka.ru will be transformed into a woman's shopping club. "Life has shown that the more successful we can all Internet commerce," - said Ulendeev.
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