The company "Innova", which is engaged in publishing and localization of online games in Russia and the CIS, is preparing to launch an online store legal digital content AYYO. The new service will sell games, books and videotapes. Currently online store is being closed testing. Entered into partnership agreements for content distribution Paramount and Disney, completed negotiations with Warner Brothers, Universal and Sony Pictures. Press-service of "Innova" reports that the new items will appear in AYYO almost simultaneously with the release of movies on laser discs. Besides the opportunity to rent and buy video content, users of the online store will have several special services: the online video player, a system of rating of content, personal advice and a few other options. Payment online will be carried out through its own billing system "Innova". Investments in AYYO amounted to approximately $ 1 million company is confident that the project will soon be profitable. Note the value of an audience of game projects, "Innova", according to the company's own estimates, 2 million people. "We aim to make the highest quality service that will know what look you want. For it is the users and will pay - said Gevorg Sargsyan, General Director of Innova." - Now a Russian user has no culture of consumer content. And it is this not my fault. You can not accuse people of what they buy things on the Cherkizovsky market, if there is no shopping centers. Our task - to build a shopping center. "
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