Tools collective shopping, launched in early July, will be developed with the support of Russia's largest shopping-club KupiVIP, the audience of which - nearly 3 million registered users. Projects share a common investor - the company Direct Group. To date KupiVIP and Beaucoup.ru - strategic partners. Audience both projects overlap. Core audience service Beaucoup - girls and women aged 23-35 who have a median income, but want to try and look good. Beauty Industry - the basic concept of Beaucoup, which was originally conceived. Although the resource is totally a niche in nature, the chosen direction is very popular and in demand today. "It's no secret that service in Moscow are very expensive, especially for the beauty industry" - explains Julian Kaspranova, PR-director of a popular shopping club KupiVIP. Now KupiVIP helps to "stand up" the service of collective shopping Beacoup, which just goes to market. Already done by registered users mailing shopping club, inviting them to join the Beaucoup.ru (such partnerships are planned and mailing, etc.). Also on pages KupiVIP.ru posted a banner with a link to Beaucoup.ru. In addition, the site will be posted Beaucoup.ru recommended actions Shopping Club (here KupiVIP will act as a guarantor of quality and good selection.) In the future, at both sites planned to launch a unified authentication system (when using a password, under which a person is KupiVIP, you can go to Beaucoup) and through the establishment of a registration page (when registering at Beaucoup user will be prompted to register and KupiVIP and vice versa). Quantity of the people representatives of the project Beacoup.ru not known (however, these promise to reveal later.) Oborot.ru learned that the "young" service is intended to cover 30 cities in Russia by the end of 2010. This is more than the proposed project of collective shopping DarBerry, plan to conduct online sales not only in Russian but in Ukrainian cities. Note that due to coverage of 30 major settlements in both states, "DarBerri intends to attract not less than 1,5 million registered users. Now, at the time of this writing, users Beaucoup.ru services are offered only Moscow-based companies working in the beauty industry. Soon, the project of collective shopping will be released in St. Peteburg (representatives of the project say the launch in the next 2-3 weeks). Further planned to cover the million cities and towns of the country. Moreover - as soon as the project Beaucoup.ru intends to change its name and has moved to another domain, a simpler and more convenient to write to potential customers.
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