Amazon buys BuyVIP.com

The largest online store of the planet has announced the acquisition BuyVIP, European service collective purchases. The project focuses on sales of luxury goods, the value of its customer base BuyVIP than 6 million people (for comparison - in the summer of 2010 in the Russian Shopping Club KupiVIP, according to its own project data, there were about 3 million members). But a comparison with KupiVIP not entirely correct - the Russian draft a sales presence in Russia and Belarus, while BuyVIP conducts campaigns for customers from Spain, Germany, Italy and Austria, Portugal, Poland and Holland. Amazon representatives did not report about future plans for the development BuyVIP (unlike the situation with the absorption of another Internet marketer trendy things, the project Zappos.com). Financial terms were also not disclosed, according to unconfirmed reports, the cost BuyVIP approaching $ 100 million previously, in June this year, managers Amazon said the acquisition project Woot.com, which is the same as BuyVIP, specializes in short sales, but while using the scheme of "Day 1 - 1 commodity." Analysts noted a sharp increase in the popularity of similar projects in the U.S.. After raising $ 40 million investment in the summer of 2010 cost Gilt Group, the largest shopping-club luxury goods in the U.S. was valued at $ 400 million in April, the company acquired the draft Delivery Agent Billion Dollar Babes, a men's magazine in May Thrillist announced the acquisition closed shopping Club JackThreads. Previously under the control of GSI Commerce turned the company Retail Convergence, which owns the online store Rue La La and service sales SmartBargains, the transaction amount was $ 350 million for comparison - last year the company paid for the Amazon online store of clothes and shoes Zappos.com about $ 900 million . BuyVIP The company was founded in 2006 in Madrid, in the same year opened sales in Spain and Germany, in early 2007 launched a site for Italian consumers. To date, reports InternetRetailer, project BuyVIP sells the products of more than 500 brands, the standard size of the discount varies from 30% to 70%.