Who is buying licensed software in Russia?

Online supermarket Softkey. ru held a regular annual survey of its customers. Proanketirovav 13 thousand private and 2 thousand corporate customers license software, online store, said, "aging" of the average customer and active "legalization" of regional consumers. In comparison with last year's survey, the percentage of buyers aged 40 years rose by 10% (with an average age of users in the last few years was in stable boundaries 25-40 years). The percentage of women in the customer base Softkey.ru continues to grow, but very slowly - this year the figure reached 19%, an increase of only 1%. In addition, most buyers licensed software - active Internet users, with "experience" about 7 years. Another factor - the growing number of regional customers. Percentage of buyers of software from the regions for the year grew by 12% and exceeded 50 % of client base Softkey.ru. They also found that 58% of respondents acquired PCs and accessories from online stores. The main customer preferences with regard to social networking sites were distributed between the "Classmates" (27%), "in contact" (22%), the project "My World" Mail.Ru (18%). significantly changed the preferred method of payment orders. Today, 42% of buyers is calculated using the bank cards, while in 2009 this figure was 27%. significantly decreased the proportion of payments through bank receipts (19 % vs. 27%). has changed dramatically for private buyers to license the software. Number of users who believe that all the software on their computer should be licensed, compared with 2009 has increased by almost 25%. Corrected the idea of ??the corporate sector: significantly increased the number of Orders from companies, not related to the IT-segment (retail, architecture, medicine, transport). The number of companies that use only legitimate software, increased by almost 30%. More than half of respondents indicated that the crisis has not had a significant impact on the IT- budget. According to the survey, the bulk of corporate clients Softkeya in 2010 - large companies with a fleet of PCs in more than 500 units (32% vs. 16% in 2009). In this case, 69% of companies fully equipped with licensed software. As in 2009, the majority of respondents indicated that they know nothing about SaaS. And yet 11% of companies have already switched to this service and to fully appreciate its advantages.