Project Aviakassa.ru, sold to a group of private individuals in November 2010 for $ 2.5 million, is preparing for the final stages of rebranding. The new version of the online service will be launched on Feb. 28, 2011, and by the end of the year guidance, "Air ticket office intends to take no less than 6% market share of online trading in tourism services. Project Aviakassa.ru "sells online as airline and train tickets and hotel rooms. Customer support through call-center and interactive means of communication (feedback form, represented in sotsseti, e-mail). The site will launch an innovative system of aggregating user-generated content: www.aviacassa.ru visitors can easily share their opinions, give advice and put the assessment of certain services or airlines. Members who left the most useful feedback will receive discounts and various bonuses. "We set ourselves the task of not just change the look of the site - has changed the mission and philosophy of the product and, of course, its functionality. Now, finally, there was a service with a" human face ", where customers can buy tickets actually online, that is, payment and registration Ticket occur instantly, "- said Maxim Poberezhnik, CEO Aviakassa.ru. Plans "Ticket offices - 6% of the market by the end of 2011 and 8% - in 2012. "The relative increase in the number of" advanced "category of credit card users and the Internet, reduction of tariffs for transportation, increasing exponentially the number of online-agents, and psychological readiness of the market - all this will lead to market growth next year at the level of 150-200%, - predicts Poberezhnik. The company's specialists Nettrader comment on the situation as follows: "Sales online-agencies in 2010 is estimated at 3.9 million segments and 13.7 billion rubles. In 2011, the expected continuation of the boom of sales in this segment. However, a clear division of shares and determining the structure of sales has not happened yet, as the market online-ticket sales has not been formed completely. The leaders called themselves, and those who sell to 30 thousand per month segments, and those who sell 200 tickets a month. " According to the manager for new business development Galileo Travelport Valeria Zakharova, "Aviakassa.ru" - a relatively young company that, despite the start of work in low season, was able to show good momentum of growth in just a few months. So, from September to November 2010 sales grew by 2,5 times. In the next 2 years will be appearing more and more players in the market online travel-services, followed by a phase of consolidation - the division of shares from the diffuse goes into explicit, the struggle for market share significantly hardened. The leading companies will absorb the smaller companies, as expansive methods of business development will lose its effectiveness. Win the one who will have the broadest customer base and best technological solutions, "- says CEO Ticket offices".
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