Project RUmetrika "Use the search engine" Rambler "and the results of our online survey to assess the preferences and behavior of the various categories of online buyers. In addition, analysts have traced the dynamics of the search queries for some commodity groups. You know who they are - your customers? To obtain data on key groups of customers do not necessarily put an additional task to their employees - sotsdem statistics provides most of the systems web analytics Runet. The main group of buyers - men? In this case, according to the report "RUmetriki, your customers are more important low prices, many ways to pay for the order, famous brand-seller. Women pay more attention to the speed and convenience of delivery, a lot of information on the site and its reliability, good performance management, availability of information on legal entities and vendor certification for the products. In addition, women will appreciate the multiple ways of ordering, marketing, promotions, and other activities. In this case, a good site, and positive feedback on the online store and completeness of information on the conditions of purchase in almost equally interested in both sets of customers. The report's authors also distributed the preferences of online shoppers by age groups. It was found that the majority of consumers aged 18-24 years are important completeness of the information, fast and convenient delivery, availability of additional methods of communication, feedback and brand recognition. Older people, from 35 to 44 years, assess the online shop for matching the price of goods (real and stated on the website), the presence of positive reviews and information on conditions of sale. Consumers under the age of 54 years want to see certificates for products and information about the seller, and buyers in the 25-34 category are paying more attention to the good work of managers (as well as clients of a group of 55 +). In addition to the above - a chart showing how some visitors to your online store in no hurry to turn into a book: And finally, data on the annual dynamics of search queries in the system Rambler.ru for September 2010. The study found that the most popular categories on the frequency of queries - is: [buy diploma] [buy cabinet] [buy an apartment]. In the top-10 search engine (in conjunction with the word "buy") also hit: cars, homes, children's, laptops, furniture, internet and tickets. The greatest growth in the number of requests have demonstrated bags (request [to buy a bag], +300%), clothing (+44%), bed linen (77%) and problem (74%).
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