online shopping and online services that sell different types of tickets, worth paying attention to the growing number of owners of smartphones and other mobile devices (PDA, tablet "computers, regular phones). The research company Juniper Research predicts growth in popularity of "mobile" channel sales in the e-ticket. Currently, 4.5% of owners of mobile phones use their devices for the payment or receipt of the paid ticket. By 2015, projected to Juniper Research, in this way will arrive every eight representative this audience (12,7% of the total number of mobile users). Thus the use of mobile channel for remote ticketing will become commonplace. The best opportunities will be vendors, realizing transport tickets, sporting and entertainment events. To deliver these digital products in Phone buyers would use text messaging, bar codes and mobile applications. At the present time "mobile ticketing" is most common in Japan, Central and Eastern Europe and Scandinavia. in 2011-2013 this trend expects steady growth due to two factors: active development of the mobile sales channel and distribution of NFC-technology (Near Field Communication, the contactless payments by phone, bank card or other object). Some members of the Russian market of online trading tickets have already begun to use the mobile sales channel. In late February, the system find cheap airline tickets SkyScanner released a free application for iPhone and iPad. A month later the program downloaded over 1 million people.
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