Thursday, September 8, 2011

Runet audience will almost double by 2015

According to the forecast FOM, just a few years, the number of Internet users in Russia increased by almost 30 million people. By the end of 2014 the quantity of active Runet audience of about 63 million people, or more than half the inhabitants of the country will go online at least 1 time per day. According to the latest figures of the Fund "Public opinion", the status of "most active city Runet gets Saint-Petersburg. About 70% of local users every day out on the Internet during the winter 2010-2011. Moscow was the second highest activity, with the figure of 65% of active Internet audience. By 2015, analysts expected the FOM, the corresponding figures of 89% to 78% of St. Petersburg and to Moscow. The main factor of growth - increase in the proportion of "Internet index" of citizens aged 25 to 45 years. If now (during the winter of 2010-2011) the proportion of users in the age category 35-44 years is 55%, then 4 years later the level of Internet penetration in this age group will reach the maximum level (97-99%). It is expected that by 2015, will use the Internet 22 million people aged 25-34 years and 19 million - at the age of 35-44 years. The share of Internet users among 45-54-year-olds will reach 76%. Will remain solely on retirees - by 2015 the proportion of monthly audience among Russians over 55 years is only 24%.

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