Only 5% of the cards used for online payments

Bank cards owned 40% of Russians (46,2 million), but only 5% kardholderov use them to pay for goods or services on the Internet. In a segment of "active" bank card users share online shoppers up to 18%. How to recognize the representatives of this segment? Typical "active cardholders, identified by the Fund" Public opinion "- young people under 35 years who have completed higher education and incomes above the average, live in Moscow. The share of consumers - about 7% of the total number of Russians, that is about 7.6 million people. Representatives of this category are twice as likely to fly on airplanes, go on trips abroad, visiting beauty salons, get additional education and bought goods in the shops than the "inactive" kardholdery. Other common symptoms of Representatives in this category: an interest in fitness and for sports, driving license and own car. The most common types of cards have "active" kardholderov: Salary (69%), credit (28%) and debit (15%). Y "inactive" kardholderov most common payroll cards (78%), pension (11%) and credit (10%). As reported by the project "RUmetrika" referring to the results of the study "FOM" in Russia has issued 50.5 million bank cards, 9% of the citizens have in stock 2 cards and more.