Sunday, September 4, 2011

Much more likely to click through visitors to the online store?

The service "Yandeks.Metrika" a new tool that displays statistics for user navigation in the space of the website. "Map of clicks lets you evaluate the distribution of transitions over time and create a visual" heat map "of user activity. In the "heat map" that is installed by default, warm and bright colors correspond to frequent clicks and dim and cold. User of the service may also include a monochrome card, or check the statistics of transitions within the site, where cliques are shown in one color, but not areas (as in previous versions), and points. In evaluating the distribution of clicks transitions are differentiated by the "reaction rate" visitor. If the user has moved the link almost immediately after the page loads, click displayed in red, and if a visitor stayed - the region has a blue color. In the "metric" long running "ImageMap". As explained in the blog "Yandex", these instruments are different and perform different tasks. For example, a map of clicks highlighted the entire page, not just the link. Map shows the relative number of clicks clicks on the elements on the page, so it works not only for reference, but also for all other elements (buttons, text, picture). To collect the data necessary to construct "maps of clicks, the user must install the appropriate service box on the tab" counter code "(this action will add a call yaCounterXXXX.clickmap () in the counter code) and upgrade the code" metrics "on its website. For the newly created counter check "map clicks" by default.

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