Google is experimenting with a preliminary screening of sites falling in the search results. As noted by users of the search engine, hit the "test" sample, next to the title page in the SERP magnifying glass icon is displayed by clicking on the user sees in the right column issuing a preliminary version of the site. Thus, the desired information can be obtained without going to the pages found online projects. How will this innovation on the behavior of visitors a search engine? In preview mode the user can not see the block of contextual ads. Thus, in the case of launching a new option, may increase the attractiveness of search engine optimization "on Google" (at the expense of advertising in search engine results), reduced the number of clicks to the site and the complicated process of tracking the effectiveness of promotion of online stores (since consumers will be able to order by phone, found posted on a Web page). And if the phone is less visible in the preview mode? In this case, it is believed the panelists at WebmasterWorld.com, may increase the popularity of services on the usability of Web pages. Search engines increase the amount of information about the found sites. A few days ago the developers "Yandeks.Poiska announced the expansion of the list of categories of sites to which you can create advanced snippets - is now in the description for the SERP, you can add not only the address and phone number, but also, for example, the average cost of a check (for websites of restaurants and cafes ) or number of rooms (for Web resources, hotels). Recall that the online stores have "specialized" type of code snippets (with the ability to specify the price of goods and tariffs for shipping in search results "Yandex") in the summer of 2010.
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